Ubisoft chief financial officer Frederick Duguet said during today's earnings call that the company's previous commitment to release 3-4 premium, "triple-A" games per year "is no longer a proper indication of value creation dynamics." Instead, while it will continue to maintain "a high cadence of content delivery including powerful premium and free-to-play new releases," the goal is to grow audiences "by widening our brand at the top of the funnel"-in other words, convincing more people to try Ubisoft's games by making them free at the entry level.
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